Sender name is not to be confused with the sender address (also known as from address), which is the email address that your newsletters are sent from. Sender names are one of the first things people see when you deliver a newsletter to them, with up to 20-30 characters depending on the email client and device.
Sender name (also known as from name) is the name displayed in the inboxes of your recipients. This resource will lay out all of the best practices you need to know to set a great sender name for your newsletter.
Email sender name is an important but overlooked factor that helps recipients decide whether or not they should open your email - having a direct impact on your open rates.